Ubisoft always hold the show that brings a theatricality to their stage. While we’ve mostly moved away from the older, cringeier form of press conference that were physically painful to watch, Ubisoft still seem to hold onto those days with some degree of nostalgia. Which I guess I can appreciate.
There comes a time with any long running franchise when it needs to refresh itself, to enter a cocoon of hiatus and be reborn as something new, but also still kind of the same. Last year’s Assassin’s Creed Origins was the strained, metaphorical butterfly in this particular case for Ubisoft.
It was a game from a series that had ploughed itself deeply into the ground, thanks to an annual release schedule that did little to majorly change the experience over time. I was so burned out on Assassin’s Creed that I was pretty much done with the series after ACIII, a brief flirtation with Black Flag notwithstanding.
I feel like a lot the developers and publishers who exhibit at E3 kind of want to get out of this game. The “peddling their wares on a stage to the masses” game specifically. Nintendo got out a few years ago, as have Square Enix who I just got finished talking about. Ubisoft though. Oh, they want to keep this going strong and put on a show-ass-show.
I went into this one expecting a long sit. Ubisoft make a lot of games, of a wide array of genres, not all of them I care for. I expected a drawn out show with the classic Ubisoft Hallmarks such as an abundance of French Canadian accents and “totally natural” in game banter during their multiplayer focused games. As it turns out, I was pleasantly surprised by what they had to say. Don’t get me wrong though, it was still a lot, so I’m only going to dig into the highlights on this one.