I didn’t really grasp the extent of how bad this problem was until very recently, it’s not that it’s just a recent issue. I know fans of things generally suck as a rule, it’s just, after the release of Solo the buzz around the internet was that maybe we were already burning out on Star Wars. This seems like a ridiculous statement to me personally. I went into that movie with pretty low expectations and ended up enjoying it regardless. Because I’m a fan of the franchise and even if an individual movie isn’t my tastes, there is usually something in there for me to enjoy.
Some Disney executives have contributed this poor performance to something more than simple “burnout”. One thought would be that Solo under performed because a significant number of people were boycotting the franchise, this coming as a result of their distaste of The Last Jedi, which came out last December. I always knew the movie was divisive, but for this to be the reaction of some people who regard themselves as fans is baffling to me.