I’d feel pretty justified in saying that Star Wars, as a brand, has had a bit of roller coaster ride of fortunes since Disney’s big money purchase of the franchise. To say opinion of Star Wars has become decisive since they’ve taken the reigns would be a massive understatement.
No amount of frustration or anger at George Lucas’s creative choices around the special edition or the prequel trilogy would come close to the white-hot rage some parts of the fandom would feel about the direction of the franchise under Disney’s guidance.
