Apex Legends’ Season 4 working that hype machine

Respawn have gone from utterly bundling the release and execution of their first seasonal release of content this time last year, to completely and totally nailing it with the release of their 4th season of content. Assimilation and its buildup were an absolute blast, what with their misdirection, their earnest announcement of a new hero “Forge” and with what followed his press conference.

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