A couple of new trailers dropped this week for two movies I should probably be pretty excited for. The problem is, Hollywood is just becoming less and less subtle about how hard they’re relying on nostalgia to keep people coming to see movies. Both the trailers for the adaptation of Ready Player One and Jurassic World 5/Fallen Kingdom popped up on Youtube and I felt more annoyed than excited after seeing them.
I’m at the point in my life now where all the things I enjoyed growing up have become mainstream again, because the people like me who enjoyed them growing up are now the people behind them. But rather than do anything new or interesting with these properties, large media producers are just banking on the fact that nostalgia itself is going to be enough to sell their product as it is. Why make something new or original when you can just point and say “Hey, remember this thing from when you were a kid? Us too! How exciting.” Continue reading “Ready Player One: The Weaponisation of Nostalgia”