If you want to check out the series of me rewatching the MCU movies up until now, click this link.
It take both humility and the ability to admit you’re wrong to be able to turn a movie franchise around in such a dramatic way as this. They’re traits absent in most high powered executives. Their egos couldn’t take it. And yet, some combination of factors at Marvel Studios, be it the astounding number of wins they’d been on for a while now or maybe just a rational human being finally got the ear of someone in a good mood.
Whatever the reasons, turning two of the weakest entries in the franchise, totally reinventing them and making one of the weirdest, most charming sharp left turn I can think of any movie franchise ever making is something Thor: Ragnarok needs to be celebrated for.
Continue reading “MCU Rewatch: How Thor: Ragnarok revitalised the series”
A couple of new trailers dropped this week for two movies I should probably be pretty excited for. The problem is, Hollywood is just becoming less and less subtle about how hard they’re relying on nostalgia to keep people coming to see movies. Both the trailers for the adaptation of Ready Player One and Jurassic World 5/Fallen Kingdom popped up on Youtube and I felt more annoyed than excited after seeing them.
I’m at the point in my life now where all the things I enjoyed growing up have become mainstream again, because the people like me who enjoyed them growing up are now the people behind them. But rather than do anything new or interesting with these properties, large media producers are just banking on the fact that nostalgia itself is going to be enough to sell their product as it is. Why make something new or original when you can just point and say “Hey, remember this thing from when you were a kid? Us too! How exciting.” Continue reading “Ready Player One: The Weaponisation of Nostalgia”